What is SEO?
SEO stands for Search Engine Optimization. SEO is our ability to adapt and respond to Google’s evolving algorithm and best practices. We then apply that to your website and marketing campaign, ensuring your business / service stays well ahead of the competition by ranking higher in searches when a certain phrase or keyword related to your business /service is entered into Google.
Why use SEO marketing?
SEO has the broadest collective reach of any marketing channel and is an essential part of any marketing strategy. Chances are when you need something you type a keyword or phrase in Google and choices related to what you’re searching for pop up. That’s SEO at work. It allows your target audience to find you quickly by ranking higher in a search.
SEO is the most cost-effective digital marketing service and provides an impressive return on investment. Google’s rankings are based entirely on what its algorithm determines to be the best results for any given query. SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Once a page is created that the search engine deems worthy of directing users to, it can continue to attract traffic for months. That’s cheap marketing and our aim when we build your SEO strategy.
Benefits of SEO
Increase traffic to your site through content by using specific keywords and phrases
Improve your site’s ranking- use keywords, content, phrases to improve where your business shows up in a Google search
Provide optimal target marketing- attract users actively looking for information related to your industry, product or service
Increase inbound/outbound links through link building- exposure to other sites is like free PR, accomplished by providing relevant links in content
Why Ranking Matters
People are busy. After performing a Google search, they will likely skim down the first page of search results only. The higher you rank in search results the better chance your target audience will find your business. There is a twenty percent higher click-through rate between the top result on a search page and the next one down the list. That’s a big difference.
Attracting Your Target Market
When you focus on attracting users who are actively looking for information related to your industry, seeking your types of products or services, you’ll be much more effective in reaching your target audience. Reach your audience while they’re already considering making a purchase or contracting a service increases the chances of sales and leads.
What’s involved in SEO?
What used to be just a game of finding the right keywords is now a complex process involving multiple areas of expertise. Without keywords there is no SEO, but simply using those words on your pages isn’t enough anymore. Our Search Engine Optimization services include:
Website analysis / consultation
Keyword and phrase research
Full website content optimization
Revision of content and web page source code for search engine indexing
Solicitation of inbound links on your behalf
Submission to search engines and directories (Google, etc)
Re-optimization to maintain key phrase performance
Without SEO, your competitor is going to get more leads than your business/service. Simply ranking one position higher on a search results page significantly increases your click-through rate. Our goal is to help your business grow, and we do that by increasing your rankings, driving more traffic to your site, providing a great experience for your visitors, and helping convert them into customers.
You can see all the work and maintenance that is involved in an effective SEO platform, and we want to take that off your hands. All you’ve got to do is focus on your business!